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  <title>EMEA Webinar: Optimizing Your WebsiteContent for AI Search</title>
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&lt;span class="field field--name-uid field--type-entity-reference field--label-hidden"&gt;&lt;span&gt;ankit.kumar&lt;/span&gt;&lt;/span&gt;
&lt;span class="field field--name-created field--type-created field--label-hidden"&gt;&lt;time datetime="2026-01-22T18:58:33+00:00" title="Thursday, January 22, 2026 - 18:58" class="datetime"&gt;Thu, 01/22/2026 - 18:58&lt;/time&gt;
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&lt;/style&gt;&lt;div class="row"&gt;&lt;!-- Left column: Content --&gt;&lt;div class="col-md-6"&gt;&lt;div class="content-box"&gt;&lt;p&gt;&lt;em&gt;&lt;span lang="EN-US"&gt;This session goes live on Tuesday, &lt;strong&gt;February 10, 2026 at 2:00 PM GMT&lt;/strong&gt;. Save your spot now and start the year with the AI search strategies you need to stay ahead!&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;span lang="EN-US"&gt;&lt;strong&gt;Description&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span lang="EN-US"&gt;AI has fundamentally changed search. Google has infused AI into core features across the results page, from AI Overviews to enhanced "People also ask" and beyond. Platforms like ChatGPT search continue to grow their user base. Marketers who ignore these shifts risk falling behind.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span lang="EN-US"&gt;But here's what we've learned: success in this new landscape doesn't require juggling separate strategies for every platform. The teams seeing the best results are those building unified approaches—adapting their SEO practices for an AI-infused world while recognizing that organic search remains the predominant revenue driver.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span lang="EN-US"&gt;Join us for an informative webinar where we'll dive into:&lt;/span&gt;&lt;/p&gt;&lt;ul style="list-style-type:disc;"&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;Exclusive survey data on how SEO professionals are evolving their approach for 2026&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;Insights into what's changed—and what still works—in AI-infused search&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;Actionable strategies for adapting your SEO efforts without fragmenting your focus&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;Kick off the new year with expert tips, exclusive data, and the latest tactics to position your brand for success.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;span lang="EN-US"&gt;&lt;strong&gt;What You'll Learn:&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;ul style="list-style-type:disc;"&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;How leading SEO teams are evolving their strategies for AI-infused search&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;What's changed and how to adapt without building separate playbooks&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;How BrightEdge equips you to optimize once and win everywhere&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Featured Speakers:&lt;/strong&gt;&lt;/p&gt;&lt;div class="row"&gt;&lt;div class="col-sm-6"&gt;&lt;img src="https://videos.brightedge.com/webinars/speaker-headshots/Mark%20Mitchell.png" alt="Mark Mitchell" width="900" height="400" loading="lazy"&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;!-- Right column: Mailchimp form --&gt;&lt;div class="col-md-6"&gt;&lt;div class="content-box"&gt;&lt;div id="mc_embed_signup"&gt;&lt;div class="mc-custom-error-message" style="display:none;" id="custom-error-message"&gt;&amp;nbsp;&lt;/div&gt;&lt;div class="fallback-message" style="display:none;" id="fallback-message"&gt;&lt;strong&gt;Having trouble with the form?&lt;/strong&gt; 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  <title>AI Search in 2025: Review what we predicted and what's coming next</title>
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  <description>&lt;span class="field field--name-title field--type-string field--label-hidden"&gt;AI Search in 2025: Review what we predicted and what's coming next&lt;/span&gt;
&lt;span class="field field--name-uid field--type-entity-reference field--label-hidden"&gt;&lt;span&gt;ankit.kumar&lt;/span&gt;&lt;/span&gt;
&lt;span class="field field--name-created field--type-created field--label-hidden"&gt;&lt;time datetime="2025-11-25T18:26:19+00:00" title="Tuesday, November 25, 2025 - 18:26" class="datetime"&gt;Tue, 11/25/2025 - 18:26&lt;/time&gt;
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&lt;/style&gt;&lt;div class="row"&gt;&lt;!-- Left column: Content --&gt;&lt;div class="col-md-6"&gt;&lt;div class="content-box"&gt;&lt;p&gt;&lt;em&gt;This webinar originally aired on &lt;strong&gt;December 10, 2025&lt;/strong&gt;. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;span lang="EN-US"&gt;&lt;strong&gt;Description&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span lang="EN-US"&gt;2025 was a remarkable year for innovation. We saw major advancements in AI-powered search—from Google's new AI mode to updated ChatGPT models and even next-generation browsers from Perplexity and OpenAI. Meanwhile, classic search wasn't standing still. Multiple algorithms and spam updates, along with new SERP features, kept SEO teams adapting in real time.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span lang="EN-US"&gt;In December 2024, we made a series of predictions about where search was heading in 2025. In this session, we look back at those forecasts and break down what we nailed, where we were close, and where we missed the mark. Then we share fresh predictions for 2026, grounded in real BrightEdge data and the shifts we're seeing across the market.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span lang="EN-US"&gt;&lt;strong&gt;Why Watch:&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;Joined live by 500+ SEO leaders&amp;nbsp;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;Rated 4.37/5 for overall satisfaction and 4.2/5 for relevance&lt;/span&gt;&lt;/li&gt;&lt;li&gt;T&lt;span lang="EN-US"&gt;his session is the perfect way to review the year and get ahead of what's coming next.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;span lang="EN-US"&gt;&lt;strong&gt;What You'll Learn:&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;What milestones truly shaped innovation in 2025&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;Which changes had the biggest impact on search&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span lang="EN-US"&gt;What to expect in 2026 with data-driven insights from BrightEdge&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Featured Speakers:&lt;/strong&gt;&lt;/p&gt;&lt;div class="row"&gt;&lt;div class="col-sm-6"&gt;&lt;img src="https://videos.brightedge.com/webinars/speaker-headshots/Dave-McAnally.png" alt="Dave McAnally" width="900" height="380" loading="lazy"&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;!-- Right column: Mailchimp form --&gt;&lt;div class="col-md-6"&gt;&lt;div class="content-box"&gt;&lt;div id="mc_embed_signup"&gt;&lt;div class="mc-custom-error-message" style="display:none;" id="custom-error-message"&gt;&amp;nbsp;&lt;/div&gt;&lt;div class="fallback-message" style="display:none;" id="fallback-message"&gt;&lt;strong&gt;Having trouble with the form?&lt;/strong&gt; Please try refreshing the page or contact us directly at &lt;a href="mailto:support@brightedge.com"&gt;support@brightedge.com&lt;/a&gt;&lt;/div&gt;&lt;form class="validate" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" novalidate&gt;&lt;div id="mc_embed_signup_scroll"&gt;&lt;h2 style="color:rgb(51, 51, 51);font-size:1.4em;line-height:1.1;margin:15px 0px;padding:0px;visibility:visible;"&gt;&lt;strong&gt;Access On-Demand Recording&lt;/strong&gt;&lt;/h2&gt;&lt;div class="indicates-required"&gt;&lt;span class="asterisk"&gt;*&lt;/span&gt; indicates required&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;label for="mce-EMAIL"&gt;Email Address &lt;span class="asterisk"&gt;*&lt;/span&gt;&lt;/label&gt; &lt;input class="required email" id="mce-EMAIL" name="EMAIL" required type="email"&gt;&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;label for="mce-FNAME"&gt;First Name &lt;span class="asterisk"&gt;*&lt;/span&gt;&lt;/label&gt; &lt;input class="required text" id="mce-FNAME" name="FNAME" required type="text"&gt;&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;label for="mce-LNAME"&gt;Last Name&lt;/label&gt; &lt;input class="text" id="mce-LNAME" name="LNAME" type="text"&gt;&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;label for="mce-COMPANY"&gt;Company &lt;span class="asterisk"&gt;*&lt;/span&gt;&lt;/label&gt; &lt;input class="required text" id="mce-COMPANY" name="COMPANY" required type="text"&gt;&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;label for="mce-COUNTRY"&gt;Country&lt;/label&gt; &lt;input class="text" id="mce-COUNTRY" name="COUNTRY" type="text"&gt;&lt;/div&gt;&lt;div class="mc-field-group input-group"&gt;&lt;ul&gt;&lt;li&gt;&lt;input id="mce-group[99482]-99482-0" name="group[99482][1]" type="checkbox"&gt; &lt;label for="mce-group[99482]-99482-0"&gt;Send me the latest in SEO research, tips, news and events.&lt;/label&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;!-- Hidden fields --&gt;&lt;p&gt;&lt;input id="utm_campaign" name="UTMCAMPGN" type="hidden"&gt; &lt;input id="utm_medium" name="UTMMEDIUM" type="hidden"&gt; &lt;input id="utm_source" name="UTMSOURCE" type="hidden"&gt; &lt;input name="LEADSOURCE" type="hidden" value="MKTG Website Webinar"&gt; &lt;input name="tags" type="hidden" value="6264599"&gt;&lt;/p&gt;&lt;div class="clear"&gt;&lt;input class="button" id="mc-embedded-subscribe" name="subscribe" type="submit" value="Access Recording"&gt;&lt;/div&gt;&lt;/div&gt;&lt;/form&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;!-- Success overlay --&gt;&lt;div class="success-overlay" id="success-overlay"&gt;&lt;div class="success-message"&gt;&lt;h3&gt;✓ Registration Successful!&lt;/h3&gt;&lt;p&gt;Redirecting you to the webinar recording...&lt;/p&gt;&lt;div class="loading-spinner" style="margin:20px auto;"&gt;&amp;nbsp;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;script&gt;
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And where are they innovating?&lt;/p&gt;&lt;p data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="paragraph"&gt;​This on-demand webinar reveals what's actually working in today's evolving search environment.&lt;/p&gt;&lt;p&gt;&lt;strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong"&gt;What You’ll Learn&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="listItem"&gt;&lt;p data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="paragraph"&gt;How the most successful websites have adapted their strategies for both traditional and AI-powered search over recent years.&amp;nbsp;&lt;/p&gt;&lt;/li&gt;&lt;li data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="listItem"&gt;&lt;p data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="paragraph"&gt;Which SEO tactics are losing relevance and where digital leaders are investing more resources.&amp;nbsp;&lt;/p&gt;&lt;/li&gt;&lt;li data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="listItem"&gt;&lt;p data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="paragraph"&gt;Concrete steps to prepare your strategy for the future of search—both classic and AI-driven.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="paragraph"&gt;Mark Mitchell, Vice President, EMEA BrightEdge, delivers key analytics showing how AI Search is transforming data.&lt;/p&gt;&lt;h3 data-pm-slice="1 3 []" data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="heading"&gt;&lt;strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong"&gt;Why Watch&lt;/strong&gt;&lt;/h3&gt;&lt;p data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="paragraph"&gt;&lt;strong&gt;Attendees rated this webinar 4.5 out of 5, praising the actionable insights and industry trends revealed.&lt;/strong&gt;&lt;/p&gt;&lt;ul class="ak-ul" data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="bulletList"&gt;&lt;li&gt;Get a clear plan to navigate AI-driven search while strengthening the SEO fundamentals that still drive performance.&lt;/li&gt;&lt;li&gt;Learn the content and data structures that surface in AI experiences without sacrificing traditional rankings.&lt;/li&gt;&lt;li&gt;Turn insights into action faster with connected analytics, and practical tactics that lift visibility.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Featured Speakers:&lt;/strong&gt;&lt;/p&gt;&lt;div class="row"&gt;&lt;div class="col-sm-6"&gt;&lt;img src="https://videos.brightedge.com/webinars/speaker-headshots/Mark%20Mitchell.png" alt="Mark" width="857" height="381" loading="lazy"&gt;&lt;/div&gt;&lt;div class="col-sm-6"&gt;&amp;nbsp;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;!-- Right column: Mailchimp form --&gt;&lt;div class="col-md-6"&gt;&lt;div class="content-box"&gt;&lt;div id="mc_embed_signup"&gt;&lt;div class="mc-custom-error-message" style="display:none;" id="custom-error-message"&gt;&amp;nbsp;&lt;/div&gt;&lt;div class="fallback-message" style="display:none;" id="fallback-message"&gt;&lt;strong&gt;Having trouble with the form?&lt;/strong&gt; 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Attendees rated the session &lt;strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong"&gt;4.2/5 for satisfaction&lt;/strong&gt; and &lt;strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong"&gt;4.3/5 for relevance&lt;/strong&gt;, with over half saying the most valuable part was &lt;strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong"&gt;tactical SEO guidance they could apply immediately&lt;/strong&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong"&gt;What You’ll Learn&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="listItem"&gt;&lt;p data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="paragraph"&gt;How top-performing websites have adapted for both traditional and AI-powered search&lt;/p&gt;&lt;/li&gt;&lt;li data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="listItem"&gt;&lt;p data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="paragraph"&gt;Which SEO tactics are losing relevance — and where leaders are investing more&lt;/p&gt;&lt;/li&gt;&lt;li data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="listItem"&gt;&lt;p data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="paragraph"&gt;Practical steps to future-proof your strategy in a world of AI and classic search&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;h3 data-pm-slice="1 3 []" data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="heading"&gt;&lt;strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong"&gt;Why Watch&lt;/strong&gt;&lt;/h3&gt;&lt;p data-prosemirror-content-type="node" data-prosemirror-node-block="true" data-prosemirror-node-name="paragraph"&gt;&lt;strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong"&gt;This session goes beyond theory. 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&lt;/script&gt;&lt;/div&gt;
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  &lt;div class="field field--name-field-page-hero-image field--type-image field--label-above"&gt;
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              &lt;div class="field__item"&gt;  &lt;img loading="lazy" src="https://videos.brightedge.com/stagging-files/2025-10/hero-banner_1.jpg" width="1980" height="720" alt&gt;

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  &lt;div class="field field--name-field-page-subtitle field--type-string field--label-above"&gt;
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              &lt;div class="field__item"&gt;Discover how AI is reshaping search and redefining SEO success. Learn what top performers are doing to stay ahead in 2025 and beyond.&lt;/div&gt;
          &lt;/div&gt;

  &lt;div class="field field--name-field-page-title field--type-string field--label-above"&gt;
    &lt;div class="field__label"&gt;Page Title&lt;/div&gt;
              &lt;div class="field__item"&gt;AI is Transforming Search—What Does That Mean for Your SEO Strategy?&lt;/div&gt;
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  &lt;div class="field field--name-field-redesigned-pdf-image field--type-image field--label-above"&gt;
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  &lt;div class="clearfix text-formatted field field--name-field-resource-summary field--type-text-long field--label-above"&gt;
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              &lt;div class="field__item"&gt;&lt;p&gt;Discover how AI is reshaping search and redefining SEO success. Learn what top performers are doing to stay ahead in 2025 and beyond.&lt;/p&gt;&lt;/div&gt;
          &lt;/div&gt;

  &lt;div class="field field--name-field-resource-title field--type-string field--label-above"&gt;
    &lt;div class="field__label"&gt;Resource PDF Title&lt;/div&gt;
              &lt;div class="field__item"&gt;AI is Transforming Search—What Does That Mean for Your SEO Strategy?&lt;/div&gt;
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  &lt;div class="field field--name-field-resource-type field--type-entity-reference field--label-above"&gt;
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              &lt;div class="field__item"&gt;&lt;a href="https://www.brightedge.com/resource-type/webinar" hreflang="en"&gt;Webinar&lt;/a&gt;&lt;/div&gt;
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</description>
  <pubDate>Thu, 16 Oct 2025 11:10:42 +0000</pubDate>
    <dc:creator>ankit.kumar</dc:creator>
    <guid isPermaLink="false">5532 at https://www.brightedge.com</guid>
    </item>
<item>
  <title>Spark 25 Optimize for AI once win everywhere APAC</title>
  <link>https://www.brightedge.com/resources/webinars/brightedge-spark-ai-apac-webinar</link>
  <description>&lt;span class="field field--name-title field--type-string field--label-hidden"&gt;Spark 25 Optimize for AI once win everywhere APAC&lt;/span&gt;
&lt;span class="field field--name-uid field--type-entity-reference field--label-hidden"&gt;&lt;span&gt;ankit.kumar&lt;/span&gt;&lt;/span&gt;
&lt;span class="field field--name-created field--type-created field--label-hidden"&gt;&lt;time datetime="2025-10-16T07:14:26+00:00" title="Thursday, October 16, 2025 - 07:14" class="datetime"&gt;Thu, 10/16/2025 - 07:14&lt;/time&gt;
&lt;/span&gt;

  &lt;div class="field field--name-field-exclude-from-view field--type-boolean field--label-above"&gt;
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  &lt;div class="field field--name-field-highlight-data field--type-entity-reference-revisions field--label-above"&gt;
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  &lt;div class="field field--name-field-include-on-redesigned-reso field--type-boolean field--label-above"&gt;
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  &lt;div class="field field--name-field-is-a-featured-resource field--type-boolean field--label-above"&gt;
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  &lt;div class="clearfix text-formatted field field--name-field-page-content field--type-text-long field--label-above"&gt;
    &lt;div class="field__label"&gt;Page Content&lt;/div&gt;
              &lt;div class="field__item"&gt;&lt;link href="https://maxcdn.bootstrapcdn.com/bootstrap/3.4.1/css/bootstrap.min.css" rel="stylesheet"&gt;&lt;style type="text/css"&gt;/* Hero Section Styles */
        .hero-content {
            text-align: center;
            transform: translate(0px, 25%);
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        .hero-content img {
            width: 500px;
            max-width: 100%;
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        .hero-content .banner-subhead {
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        .description-container {
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        .description-container p {
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        .be-ai-hero .hero-banner img {
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        /* Form Styles */
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            margin-bottom: 5px;
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            font-weight: bold;
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            font-size: 18px;
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            border-radius: 6px;
            padding: 20px;
            background: #fff;
            margin-bottom: 20px;
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            padding-left: 60px;
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            font-weight: bold;
            margin-bottom: 10px;
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            width: 40px;
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        .section-spark .info-block p {
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            padding: 10px 20px;
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            display: flex;
            align-items: center;
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        }

        .cta-section .col-sm-6 {
            display: flex;
            align-items: center;
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        /* Responsive Design */
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                flex-direction: column;
                padding: 0 20px;
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            .be-ai-hero .hero-banner,
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            .hero-content {
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            .hero-content .banner-subhead {
                font-size: 20px;
                padding: 15px 0px;
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            .section-spark .main-heading {
                font-size: 20px;
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            .section-spark .sub-heading {
                font-size: 16px;
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            .section-spark-text {
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            .flex-row {
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            .flex-row &gt; .flex-item {
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            .cta-section {
                flex-direction: column;
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            .cta-section .col-sm-6 {
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            .mc-field-group.input-group ul {
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            .custom-webform-page-container .be-ai-hero .hero-banner {
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            .custom-webform-page-container .be-ai-hero .hero-form {
                max-width: 40%;
                width: 40%;
                flex: 0 40%;
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            .custom-webform-page-container .be-ai-hero .hero-form .mc-field-group {
                width: 48%;
                max-width: 48%;
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            .custom-webform-page-container .be-ai-hero .hero-form h2 {
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            #mc_embed_signup_scroll {
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                flex-wrap: wrap;
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            #mc_embed_signup_scroll .mc-field-group.input-group {
                width: 100%;
                max-width: 100%;
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            .custom-webform-page-container .be-ai-hero .hero-banner img {
                height: 100%;
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        }

        .speakers-section h2 {
            color: #1a66b2;
            font-size: 22px;
            margin-bottom: 30px;
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        .speakers-grid {
            display: flex;
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            margin-top: 50px;
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        .speaker-card {
            text-align: center;
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            border: 3px solid #D6F1FF;
            border-radius: 8px;
            padding: 15px;
            transition: transform 0.3s ease;
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        .speaker-card img {
            width: 100%;
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object-fit:contain;
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        .speaker-card h3 {
            margin: 0;
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            font-weight: bold;
            font-size: 20px;
            background-color: rgb(214, 241, 255);
            margin-inline: -16px;
            padding-top: 14px;
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        .speaker-card p {
            margin: 5px 0 0;
            font-size: 12px;
            color: #555;
            background-color: rgb(214, 241, 255);
            margin-inline: -16px;
            margin-bottom: -16px;
            margin-top: 0px;
            padding-top: 8px;
            padding-bottom: 14px;
            border-bottom-left-radius: 8px;
            border-bottom-right-radius: 8px;
        }

        @media screen and (max-width: 1024px) {
            .speaker-card {
                width: 100%;
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        }
&lt;/style&gt;&lt;!-- Hero Section with Registration Form --&gt;&lt;section class="be-ai-hero"&gt;&lt;div class="container"&gt;&lt;div class="hero-banner"&gt;&lt;img src="https://videos.brightedge.com/spark-sep-2025/spark-apac-hero.png" alt="BrightEdge Spark 25 Banner - AI Search Event September 3" width="982" height="491" loading="lazy"&gt;&lt;/div&gt;&lt;div class="hero-form"&gt;&lt;div class="col-md-12"&gt;&lt;div class="content-box"&gt;&lt;!-- ========== MAILCHIMP FORM (SAFE, NON-NAVIGATING) ========== --&gt;&lt;div id="mc_embed_signup"&gt;&lt;form accept-charset="UTF-8" action="#" data-action="https://brightedge.us17.list-manage.com/subscribe/post-json?u=1165b32d9f45a1d89bd5b1a33&amp;amp;id=3f956c9de6" id="mc-embedded-subscribe-form" method="GET" name="mc-embedded-subscribe-form" novalidate&gt;&lt;div id="mc_embed_signup_scroll"&gt;&lt;h2&gt;Access On-Demand Recording&lt;/h2&gt;&lt;div class="indicates-required"&gt;&lt;span class="asterisk"&gt;*&lt;/span&gt; indicates required&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;p&gt;&lt;label for="mce-EMAIL"&gt;Email Address &lt;span class="asterisk"&gt;*&lt;/span&gt;&lt;/label&gt; &lt;input aria-describedby="email-error" autocomplete="email" id="mce-EMAIL" name="EMAIL" required type="email"&gt;&lt;/p&gt;&lt;div class="field-error" id="email-error" role="alert"&gt;&amp;nbsp;&lt;/div&gt;&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;p&gt;&lt;label for="mce-FNAME"&gt;First Name &lt;span class="asterisk"&gt;*&lt;/span&gt;&lt;/label&gt; &lt;input aria-describedby="fname-error" autocomplete="given-name" id="mce-FNAME" name="FNAME" required type="text"&gt;&lt;/p&gt;&lt;div class="field-error" id="fname-error" role="alert"&gt;&amp;nbsp;&lt;/div&gt;&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;label for="mce-LNAME"&gt;Last Name&lt;/label&gt; &lt;input autocomplete="family-name" id="mce-LNAME" name="LNAME" type="text"&gt;&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;p&gt;&lt;label for="mce-COMPANY"&gt;Company &lt;span class="asterisk"&gt;*&lt;/span&gt;&lt;/label&gt; &lt;input aria-describedby="company-error" autocomplete="organization" id="mce-COMPANY" name="COMPANY" required type="text"&gt;&lt;/p&gt;&lt;div class="field-error" id="company-error" role="alert"&gt;&amp;nbsp;&lt;/div&gt;&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;label for="mce-COUNTRY"&gt;Country&lt;/label&gt; &lt;input autocomplete="country-name" id="mce-COUNTRY" name="COUNTRY" type="text"&gt;&lt;/div&gt;&lt;div class="mc-field-group"&gt;&lt;label for="mce-MMERGE33"&gt;Job Title&lt;/label&gt; &lt;input autocomplete="organization-title" id="mce-MMERGE33" name="MMERGE33" type="text"&gt;&lt;/div&gt;&lt;div class="mc-field-group input-group"&gt;&lt;ul&gt;&lt;li&gt;&lt;input id="mce-group[99482]-99482-0" name="group[99482][1]" type="checkbox" value="1"&gt; &lt;label for="mce-group[99482]-99482-0"&gt;Send me the latest in SEO research, tips, news and events.&lt;/label&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;!-- Hidden fields (auto-populated) --&gt;&lt;p&gt;&lt;input id="utm_campaign" name="UTMCAMPGN" type="hidden"&gt; &lt;input id="utm_medium" name="UTMMEDIUM" type="hidden"&gt; &lt;input id="utm_source" name="UTMSOURCE" type="hidden"&gt; &lt;input id="mce-LEADSOURCE" name="LEADSOURCE" type="hidden" value="MKTG Website Webinar"&gt; &lt;input name="tags" type="hidden" value="6264599"&gt;&amp;nbsp;&lt;!-- Inline messages --&gt;&lt;/p&gt;&lt;div class="form-message form-error" aria-live="polite" id="form-error" role="alert"&gt;&amp;nbsp;&lt;/div&gt;&lt;p&gt;&lt;!-- Honeypot --&gt;&amp;nbsp;&lt;/p&gt;&lt;div style="left:-5000px;position:absolute;" aria-hidden="true"&gt;&lt;input name="b_1165b32d9f45a1d89bd5b1a33_3f956c9de6" tabindex="-1" type="text"&gt;&lt;/div&gt;&lt;div class="clear"&gt;&lt;button class="button" id="mc-embedded-subscribe" type="button"&gt;Access Recording&lt;/button&gt;&lt;/div&gt;&lt;/div&gt;&lt;/form&gt;&lt;/div&gt;&lt;!-- ========== /MAILCHIMP FORM ========== --&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/section&gt;&lt;!-- Main Content Section --&gt;&lt;div class="section-spark"&gt;&lt;div class="container"&gt;&lt;!-- First section --&gt;&lt;div class="row"&gt;&lt;div class="col-xs-12"&gt;&lt;h2 class="main-heading title-orange"&gt;AI isn't new—but what's happening now is different.&lt;/h2&gt;&lt;/div&gt;&lt;div class="col-sm-6"&gt;&lt;img class="img-responsive" src="https://videos.brightedge.com/spark_2025/2.svg" alt="AI Overview graphic showing search evolution" width="750" height="500" loading="lazy"&gt;&lt;/div&gt;&lt;div class="col-sm-6 section-spark-text"&gt;&lt;p&gt;Google's AI Overviews and immersive AI Mode are reshaping search at scale. At the same time, new engines like ChatGPT, Claude, and Perplexity are accelerating change with their own logic, rankings, and citation systems.&lt;/p&gt;&lt;p&gt;Through all of this, one truth holds: your foundation matters more than ever.&lt;/p&gt;&lt;p&gt;At BrightEdge Spark, we'll share exclusive insights from BrightEdge Research. Plus, a look at &lt;strong&gt;new innovations&lt;/strong&gt; including enhancements to AI Catalyst and some next generation innovations we're rolling out to navigate this exciting new ecosystem. &lt;strong&gt;Get one unified view of traditional and all AI search to future-proof your brand.&lt;/strong&gt; It is imperative to understand how they work, and how they present, perceive, and cite your brand differently across the whole ecosystem, so your brand can:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Stay optimized&lt;/strong&gt; as AI evolves&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Connect AI visibility&lt;/strong&gt; to business outcomes&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Win across every engine&lt;/strong&gt;, with one strategy&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;/div&gt;&lt;!-- Second section --&gt;&lt;div class="row" style="margin-top:40px;"&gt;&lt;h2 class="main-heading title-orange"&gt;Search is evolving fast. BrightEdge keeps you ahead in both traditional and AI search&lt;/h2&gt;&lt;h2 class="title-blue"&gt;Speakers&lt;/h2&gt;&lt;div class="speakers-grid"&gt;&lt;div class="speaker-card"&gt;&lt;img src="https://videos.brightedge.com/webinars/speakers/Mark-Mitchel.png" alt="Mark" width="336" height="384" be_marvel="1" onerror="this.onerror=null;this.src='https://videos.brightedge.com/webinars/speakers/Mark-Mitchel.png'" loading="lazy"&gt;&lt;h3 style="background-color:rgb(214, 241, 255);color:rgb(23, 43, 77);font-family:&amp;quot;Helvetica Neue&amp;quot;, Helvetica, Arial, sans-serif;font-size:20px;margin-inline:-16px;margin:15px 0px 0px;padding:14px 16px 8px;text-align:center;visibility:visible;" data-be-agent="processed"&gt;&lt;strong&gt;Mark Mitchell&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;&lt;span style="background-color:rgb(214, 241, 255);color:rgb(85, 85, 85);font-family:Roboto, &amp;quot;Helvetica Neue Light Condensed&amp;quot;, Helvetica, Arial, sans-serif;text-align:center;"&gt;Vice President EMEA,&lt;/span&gt;&lt;br&gt;Brightedge&lt;/p&gt;&lt;/div&gt;&lt;div class="speaker-card"&gt;&lt;img src="https://videos.brightedge.com/webinars/speakers/Kylie.png" alt="Kylie" width="797" height="1141" be_marvel="1" onerror="this.onerror=null;this.src='https://videos.brightedge.com/webinars/speakers/Kylie.png'" loading="lazy"&gt;&lt;h3&gt;Kylie Tabrett&lt;/h3&gt;&lt;p&gt;Head APAC,&lt;br&gt;Brightedge&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;!-- What to expect --&gt;&lt;div class="row" style="margin-top:20px;"&gt;&lt;div class="col-xs-12"&gt;&lt;h3 class="title-blue"&gt;Highlights from October 15&lt;/h3&gt;&lt;/div&gt;&lt;div class="flex-row"&gt;&lt;div class="flex-item"&gt;&lt;div class="equal-card"&gt;&lt;div class="brightcon icon-24"&gt;&lt;img src="https://videos.brightedge.com/spark-sep-2025/1.png" alt="Keynote presentation icon" width="80" height="81" loading="lazy"&gt;&lt;/div&gt;&lt;h4&gt;Keynote&lt;/h4&gt;&lt;p&gt;&lt;strong style="color:rgb(41, 42, 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sans-serif;white-space-collapse:preserve;"&gt;Interactive audience discussion with answers from the BrightEdge team.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;!-- Why attend --&gt;&lt;div class="row" style="margin-top:40px;"&gt;&lt;div class="col-xs-12"&gt;&lt;h3 class="title-orange"&gt;Why Spark Matters&lt;/h3&gt;&lt;/div&gt;&lt;div class="col-sm-4 col-xs-12"&gt;&lt;div class="info-block"&gt;&lt;h4&gt;&lt;span data-teams="true"&gt;&lt;strong&gt;Fragmented Engines, One Strategy&lt;/strong&gt;&lt;/span&gt;&lt;/h4&gt;&lt;p&gt;Google, AI Overviews etc. — one strategy works everywhere.&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="col-sm-4 col-xs-12"&gt;&lt;div class="info-block"&gt;&lt;h4&gt;New Data, Real Results&lt;/h4&gt;&lt;p&gt;See how AI insights translate into measurable visibility and growth.&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="col-sm-4 col-xs-12"&gt;&lt;div class="info-block"&gt;&lt;h4&gt;Unified Measurement&lt;/h4&gt;&lt;p&gt;Track 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&lt;p&gt;&lt;em style="color: #666666; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 16px;"&gt;This webinar was presented live on June 25, 2025, and is now available on-demand.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;It’s been a big month in AI Search. Our latest research on how Google’s AI Overviews have evolved over the past year was featured by major outlets like &lt;em&gt;Forbes and the Associated Press&lt;/em&gt;. Just a week later, Google’s own I/O conference confirmed the same trends we identified: AI will fundamentally change how impressions, clicks, and visibility work in search.&lt;/p&gt;

&lt;p&gt;So, how can your brand adapt—&lt;em&gt;without&lt;/em&gt; starting over on your entire search strategy?&lt;/p&gt;

&lt;p&gt;Join BrightEdge’s &lt;span class="speaker-name-title"&gt;Head of APAC Kylie Tabrett&lt;/span&gt; for an exclusive webinar breaking down what a year of AI Overviews tells us about the future—and how BrightEdge can help you stay ahead without reinventing the wheel.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;You’ll learn:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;The most important changes in AI Overviews—and how they signal what’s coming next in search&lt;/li&gt;
	&lt;li&gt;What key signals will drive impressions, recommendations, and citations in AI-powered platforms like AI Mode&lt;/li&gt;
	&lt;li&gt;How to make the most of BrightEdge capabilities as you adapt to this fast-changing landscape&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Featured Speakers:&lt;/strong&gt;&lt;/p&gt;

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              &lt;div class="field__item"&gt;&lt;p&gt;It’s been a big month in AI Search. Our latest research on how Google’s AI Overviews have evolved over the past year was featured by major outlets like Forbes and the Associated Press. Just a week later, Google’s own I/O conference confirmed the same trends we identified: AI will fundamentally change how impressions, clicks, and visibility work in search.&lt;/p&gt;
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  <pubDate>Fri, 13 Jun 2025 13:32:20 +0000</pubDate>
    <dc:creator>ankit.kumar</dc:creator>
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